Public Relations

PR isn’t about being featured in the media.

It’s about shaping narratives, setting the frame and influencing how the world understands you.

We treat PR as a strategic force and not as campaign noise or reactive press outreach. We help leaders and organisations find their direction, articulate it, and step into the public conversation in a way that builds credibility and impact.

Talk to Sarah

Sarah is our top performer – specialized in Organic Social.

Let's talk

About your PR.

In good company with

We work in the intersection of:

  • Business
  • Politics
  • Culture
  • And the digital public sphere


We are where the conversation is always shifting, and the rules are changing faster than ever. It requires judgment. Perspective. And the ability to navigate complexity without flattening it. That’s where we are strongest.

PR isn't about being the loudest either

We can help you with:

  • Defining your narrative position
  • Sharpening your voice so it is consistent and recognizable
  • Developing messages that actually move something
  • Positioning you where you are taken seriously

Not just in the media, but in the moment we’re all living in.

Public Relations is not (only) damage control, and it’s not (only) “how to get coverage”, but also about relationships, direction and relevance. That also means we say no to visibility for its own sake since we don’t chase headlines, but seek influence. Because influence is what creates results over time. We know how to build a message so it doesn’t become just another opinion in the feed. And we know when the most strategic move is not to say anything at all.

What we can do for you

Storytelling
We help define, refine and anchor what you stand for, so others can feel it and understand it.

  • Positioning and message development
  • Narrative and public voice definition
  • Arguments and core story


Press and media relations
We work with the media the same way we work with relationships: with respect, intention and relevance.

  • Development of story angles that can actually carry coverage
  • Press releases, op-eds and talking points
  • Strategic outreach to journalists and editorial desks
  • Interview preparation, media training and advisory before public appearances
  • Handling of critical situations and media pressure, including the deliberate choice not to communicate when that is the most strategic response

Thought leadership and visibility
Everyone speaks. We help you say something that matters.

  • Strategic personal branding
  • Ghostwriting for social media, speeches, keynotes, op-eds and columns
  • Identifying themes and conversations where your voice can make a real difference
  • Long-term credibility building rather than short-term attention

Societal understanding and context
We work with communication in a world where geopolitics, digital regulation and public opinion are constantly shifting.

  • Analysis of tone, timing and context
  • Advisory at the intersection of business, politics and public debate
  • Navigation between stakeholders and power centers

“Fourian is my preferred interpreter for all SoMe things. In a world where everything changes and evolves so quickly, it is important to surround yourself with specialists”

Christian Dam

Sales & Business Development

Jesper Glahn
Copenhagen Atomics

“Vi har haft stort udbytte af at arbejde sammen med Sarah omkring sociale medier. Altid inspirerende og masser af energi – og mange gode hints! Vi har fået en god platform til at arbejde mere effektivt på sociale medier og har hurtigt kunne skabe målbare resultater! Jeg kan varmt anbefale Sarah!”

Niels Møller
Organisationschef, Moderaterne

Sarah satte lynhurtigt skub i Moderaternes SoMe-kampagne, skabte overblik, samlede et kompetent team, arbejdede utrætteligt og med stor energi. Sarahs smittende, venlige og altid positive væsen har været et stort aktiv for Moderaternes valgkampagne, som bragte os fra nærmest ukendt parti til folketingets tredjestørste på fem uger.

Pia Allerslev
Ejer af ALLERSLEV

“Når man spørger Sarah om et godt råd – så får man det! Og man får det kort, præcist og meget anvendeligt. Til trods for, at der er mange ord og begreber, jeg ikke har helt styr på, når vi taler om hjemmesider og social media strategi, så formåede Sarah at forklare alt, så jeg både kunne forstå og bruge alt det jeg havde fået præsenteret. Det er bestemt ikke sidste gang jeg bruger Sarah Fourian.”

Eisho Dalil
Ejer af Francis Marketing

Vi har efterhånden hos Francis Marketing prøvet diverse bureauer til at lave vores hjemmeside uden at ende med det resultat som vi ønskede. Kevin greb opgaven, og udførte præcis den visuelle identitet som vi ønskede!

Stor anbefaling herfra.

Folketingsvalg x Fourian

Mange – ja, stort set alle her på LinkedIn, som følger med hos mig, kender mig som erhvervsdrivende med min virksomhed.

Læs mere

Talk to Sarah

Founder, Fourian

Christian Dam
Sales & Business Development

Sarah is an impressive and charismatic woman who knows her stuff. She is my preferred interpreter for all SoMe things. In a world where everything changes and evolves so quickly, it is important to surround yourself with specialists and Sarah is my preferred adviser specialist when it comes to SoMe strategies. She is highly recommended by my side.

Frederik Roose Øvlisen
Kontorchef, Forsyningstilsynet

Sarah made me understand social media algorithms – I took part in a workshop led by Sarah that not only taught me WHAT to do but more importantly HOW it works with the algorithms. Sarah is an eminent communicator with a deep understanding of how to enable social media and increase personal branding.

Kim Ziegler
Chief Design Officer & Partner

Sarah har hjulpet MeeW med at åbne døre til nye kunder, men samtidig også hjulpet os på vej med spot-on social media strategi, kommunikation og marketing. Alle opgaver og problemstillinger er blevet løst til vores fulde tilfredsstillelse og Sarah har, vigtigst af alt, skabt iøjenfaldende værdi for vores virksomhed. Jeg kan med tryghed og ro i sindet give mine varmeste anbefalinger, og jeg er overbevist om, at hun kan gøre præcis det samme for jer, som hun har gjort/stadig gør for os!

Freya Miller
Telly Award Winner 2022

Sarah recently gave me the most formidable Instagram crash course with a focus on how to best utilize this social networking platform for career purposes. What she taught me equipped me to develop my profile confidently, and also explained to me why I should take social media seriously as a career and visibility tool. I’m still just a newbie on Insta but I’m having fun with it and only wish I’d jumped on a lot sooner. I’d recommend Sarah in a heartbeat!

Bill Windsor
Owner, Eden Jaxx

Sarah came on board to help me with my social media for my project Eden Jaxx three weeks before opening and I knew 10 minutes into our first meeting she was the woman for the job. She is highly knowledgeable about how all the systems interact with each other and has the energy and enthusiasm to take your SoMe to the next level and above.

Anne Dorthe Pedersen
Ejer af Fru Sød

Fantastisk firma med gode og kvalificeret ansatte. De har løst alle opgaver til UG kryds og slang. Været meget lydhør for mine ønsker og har forstået at udfører dem. Når jeg ikke har vist hvad jeg ville er de kommet med gode løsninger og har overholdt alle deadlines. De har stået for alt omkring min hjemmeside, jeg har bare skulle lægge varerne ind. Design opgaven med logo, farver og look er vildt flot, jeg blev interviewet om min person og ønsker og der kom smukt begrundet personligt resultat. De allerbedste anbefalinger herfra.

Nikolaj Lund
DiningSix & Burger Shack

Jeg havde bedt Sarah om råd til nogle tiltag, der kunne være med til at øge antallet af gæster og synligheden for en af vores restauranter. Sarah var så vanvittig godt forberedt, hun skød bare løs med forslag og ideer, jeg var blæst bagover af den energi Sarah havde og alle de ting jeg kunne tage med fra mødet. Intet mindre end genialt.